Mar24

Artist Edition Covers Now on PANTONE PLUS Products

by Tim Young

“Goethe was the first who described the way of making colored shadows. My poster is a kind of demonstration of that phenomenon.” — Tímea Andorka

“…Color is very important. It gives more power to the work and helps the viewer to perceive the design better.” — Yo Az

On March 11, we launched a new edition of the PANTONE PLUS SERIES for graphics and multimedia — the contemporary version of the PANTONE MATCHING SYSTEM® — for color selection and control in graphics, packaging, web, video, and animation.

The new series features 84 new Solid colors – and a brand new look.

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Everyone on the team here at Pantone is passionate about color – from the forecasters and technicians who conceive and create our colors, to the production people who print our guides and dye our swatches and textile products, to the operations people who keep everything running smoothly, to the marketing and sales teams who bring PANTONE Products to customers.

In addition to a love for color, we all share something else: we want to inspire our community to create.

PANTONE Canvas

PANTONE Canvas – our free, Behance-powered portfolio sharing site – gives us a chance to look in on the work of our creative community. As we were planning our new PLUS SERIES launch, our Senior Creative Manager Tim Heyer was so inspired by the work he was seeing on PANTONE Canvas, he decided to feature some original artwork on the new covers of our most poplar products.

Tim, along with Kimberly Palmeter, who manages the Graphics products line for Pantone, spent many hours combing through the portfolios on PANTONE Canvas, and finally narrowed it down to two: Tímea Andorka, a graphic designer from Budapest, and Yo Az, a Paris-based illustrator.

New PANTONE FORMULA GUIDE and PANTONE SOLID CHIPS feature work from Tímea’s project, Optics/Chromatics.

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New PANTONE COLOR BRIDGE® Coated and Uncoated display covers with artwork from Yo Az’s series, Rainbow.

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We recently had an opportunity to speak with both of these creatives about their work – specifically about their color inspiration and choices.

 

TÍMEA ANDORKA

 

PANTONE: How important is color to your work?

TÍMEA ANDORKA: I am working at a Kunsthalle (art center). As a graphic designer I frequently collaborate with artists. It is a great opportunity to learn from them about the use and handling of colors. When I work on something independently I often use the effects of light and shadow or certain color-based optical illusion. Moreover, I am completely fascinated by the play of colors as a result of paper marbling – nothing else could produce that kind of visual pattern.

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PANTONE: How do you select colors?

TA: In the selection of colors one always has to meet the demands of the content of the actual work. Anyway, I put more emphasis on the harmony of colors, their relations to each rather than picking one out of them.

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PANTONE: Do you attach specific emotions to colors?

TA: There are methods of emotional effectivity by the means of color usage and I use them when required. But, as far as I’m concerned I do not associate specific emotions with colors. Nevertheless, in clothing I preferably wear white pieces and in addition to that I cannot even imagine myself in black.

PANTONE: The portfolio Pantone selected for the Artist Edition Covers is a poster project called “Optics/Chromatics.” How did you arrive at that title and how does it relate to the content of the poster?

TA: The title refers to Goethe’s conception of colors as it opposed to the Newtonian theory. While the first placed emphasis on experience, the sensation of colors, the second focused on the abstract mathematical structure of the spectrum. Although Goethe used both terms: by Chromatics he characterized his own endeavors and by Optics he named Newton’s inquiry. In my work I aimed to show the meaning of this distinction with simple means – with paper, light and shadow.

PANTONE: You cite Goethe’s “Theory of Colours” as a source of inspiration and point of departure for this project. What ideas from that text did you draw upon?

TA: Goethe was the first who described the way of making colored shadows. My poster is a kind of demonstration of that phenomenon.

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PANTONE: Who are some artists that you admire?

TA: Let me mention two artists as representatives of two distinctive possibility of handling visual effects. I admire the works of Anish Kapoor. I find really impressive the way he generates very special spatiality with bringing color into play with surface and shadow. On the other hand, as a counterpoint to Kapoor’s intensity and grandiosity, I am equally fond of the moderate style of David Pearson’s book-covers. In a silent and unobtrusive manner he changed our visual expectations concerning books.

PANTONE: Do you use Pantone color products in your work?

TA: Of course I do. I doubt that any graphic designer can make it without them. By the way, I have a personal Pantone code. When I first presented Optics/Chromatics in an exhibition, the participants were given an identifying Pantone color generated from their names. Since then I have special feelings for Pantone 121.

See more of Tímea’s work.

 

YO AZ

 

PANTONE: What inspires you to start a new piece?

YO AZ: I am inspired by a lot of things, especially architecture, illustration, and painting.

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PANTONE: How important is color to your work?

YA: As you can see all my works are done in vibrant colors. I like to work with a broad palette in some pieces. In other pieces I work with only one color that will accent the shapes. So color is very important. It gives more power to the work and helps the viewer to perceive the design better.

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PANTONE: Your pieces are very intricate graphical patterns – shapes within shapes within shapes. How do you select your colors for them?

YA: Sometimes I play with complementary color. Other times I just go by instinct.

PANTONE: Do you have a favorite color or palette that you like to work with?

YA: I like yellow, red and magenta. I think they are my favorites.

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PANTONE: Do you attach specific emotions to colors?

YA: All colors evoke emotions I think. Red will be more impactful – it’s a very strong color – that’s why reds are used for propaganda posters.

PANTONE: Who are some artists that you admire?

YA: Keith Haring, Dali, Picasso, Braque, Herbin, Vasarely, Ron English, Klimt…  Generally I like artists who go further than just reproducing reality.

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PANTONE: Do you use Pantone color products in your work, or do have any Pantone-inspired lifestyle products?

YA: I use Pantone when I have to talk with a printer to be sure he will print exactly the color I want.

See more of Yo Az’s work.

See the new PANTONE PLUS Series.

 

  • http://www.clippingpathspecialist.com/clipping-path/ Clipping Path

    Seeing your post always I feel like world of color and great art work.

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