Note: This article was republished from PANTONEVIEW.com, Pantone’s new online color trend service, delivering critical color intelligence to creative professionals across all areas of design. For more information or a free 30-day trial go to www.pantoneview.com.
CONCEPT + INFORMATION: STEPHAN VAN DER KRUIT
In hard times, in the middle of an ongoing economic slowdown in the West, all of a sudden colors return to our streets, replacing black and gray. It started in early 2012 in major trend cities such as Sao Paulo, Miami, Bangkok, Sydney and Brisbane. Now colors are popping up everywhere around the globe.
Designers in interior decorating, the auto industry, architecture and fashion are following. In early 2013, this multi-color trend has an impact on consumer products as wide-ranging as skateboards, sneakers, soft drinks and alcoholic beverages, cars, hair care and decorative cosmetics.
The First Sign of Optimism
Usually, bright color design and a multitude of colors come at times of progress and positive change. Fifty years ago, the Californian hippie and Flower Power movement and colors from London’s Carnaby Street and Kings Road clearly color-marked the leap in creativity.
Are we now witnessing the same revival of the Sixties? Yes but in a different way. Certainly, we look back and use some of the multi-color designs of the period, which were mostly inspired by the rich color culture of India.
But this time there is more, with the inspiration from multiple sources and not from the usual directional regions of Europe and the USA. Since 2010, we have seen trends originating from progressive economies in Latin America and Asia.
And these trends are not dictated anymore. They originate from all corners and from individuals who are empowered by modern technologies and communication tools. It’s a kind of global interconnectivity
Sources of Inspiration – Nature
Color diversity: the tropical forests around the Amazon and South-East Asia’s Golden Triangle are home to the richest, most diverse fauna and flora on Earth. No wonder color innovation in countries such as Peru, Columbia, Brazil and Thailand is now a key source of inspiration for the global art and design community. In nature, we still discover new color shades and combinations. Discover what human eyes have never seen before.C3
Urban Color Movement
Mas cor, por favor. Let there be more color, please!
A magic idea from Sao Paulo, this project transforms gray/sad urban landscapes into happy, colorful places. Colorful street art generates a more positive mindset for all the inhabitants of the city. Color in public spaces makes them move liveable, supporting the fight against crime and relieving urban monotony.
Knit a Tree
Knitting a tree or ‘yarn bombing’ is a form of easy-to-remove graffiti in the form of knitwear. We saw this ‘knit the city’; movement for the first time in London in 2009. Just a few years later, this phenomenon has spread worldwide. This is color fun!
Note: This article was republished from PANTONEVIEW.com, Pantone’s new online color trend service, delivering critical color intelligence to creative professionals across all areas of design. For a free 30-day trial go to www.pantoneview.com. For more information click here.
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