Jun30

Milan On The Move

by Pantone View

 

Note: This article was republished from PANTONEVIEW.com, Pantone’s new online color trend service, delivering critical color intelligence to creative professionals across all areas of design. For a free 30-day trial go to www.pantoneview.com. For more information click here.


Bright colors are lighting up the normally gray streets of Milan.

CONCEPT + INFORMATION: VITTORIO GIOMO

Milan is changing as we move from our reliance on the car to bikes, scooters and car sharing. The first public electric cars are also appearing in the city.

Black, red, gray and white remain the classic choices, but new colors are appearing to define the trend of mobility. Are they inspired by fashion or by the desire to escape from urban camouflage?

The new colors in the scenario of ‘Milan Mobility’ are: yellow in micro cars, gold in scooters, and, of course, pink on bicycles and in two-tone city cars. Blue confirms its presence, purple and lilac are the choice of those that are not shy. But, green – iridescent, intense and precise – announces the real change.

M4Milan-1M2M5M6

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