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High Voltage Color
This spring, London is fully embracing a broad spectrum of high voltage color.
CONCEPT + INFORMATION: BDA LONDON
Coming out of a long, gray winter, spring is finally here – and London is fully embracing a broad spectrum of high voltage color. The tropical influences of the widely adopted jungle trend are seen through rich, fresh shades of foliage greens, teals and marine blues as well as a punchy gradient of citrus brights, contrasted by hot tropical pinks and deep corals.
While this spring is largely about high-impact color, the season is underpinned by a softer, sophisticated palette of new neutrals, ranging from beautiful blush shades of cloud pink through to delicate duck-eggs and washed-back khakis and tobaccos.
Hot hues of tropical pinks and oranges come together in the high street to create a high-impact true summer palette.
Not one to shy away from shouting about color, & Other Stories (the new retail concept from H&M) takes on tones of paradise pink across wovens and knitwear as well as cosmetics. Whistles and Forever 21 show shades of ultra-feminine camellia rose, while richer hues of beetroot are seen at Topshop and Zara. Spicy fiesta is added to the mix at & Other Stories and Jaeger, bringing together this spectrum of tropical brights.
A season of brights is balanced out by a softer palette of refined neutrals. Silks and softly brushed suedes carry this sophisticated palette at Cos, Whistles and H&M, particularly in shades of cloud pink and vetvier green.
Varying hues of tobacco and pheasant are seen layered tone-on-tone at Zara, while a deep rose gold is paired with a soft blue wash at Mango.
The jungle trend filters itself through to the high street with rich foliage shades of greens, teals and marine blues creating a strong color story.
The boldest tones of fern green are seen in plains and patterned options at & Other Stories, while tonal textural detailing stands out at River Island, Warehouse and Mango in dazzling blue and deep lake teal. Vibrant azure blue is seen in volume across accessories and fashion jewelry at H&M.
Making a fresh statement for spring, a spectrum of crisp, acidic brights are seen in every shade throughout London stores. From a clean, lime-infused sulphuric spring green, displayed next to a sherbet lemon shade of limelight at Gap, through to warmer, lively shades of bold empire yellow and citrus orange, color-blocked at Stella McCartney and Zara.
Tones come through in grown-up, clean, sophisticated styles at Zara, Stella McCartney and Whistles, while Gap, Forever 21 and Esprit offer a more casual take on the palette.