Tangerine Tango Makeup Pops Up

by Tim Young

They say it takes two to tango, so it seems fitting that color leader Pantone and makeup monarch Sephora have joined up to produce and purvey a line of cosmetics that will soon be appearing in Sephora stores worldwide. The lead-off makeup collection? A special palette of lush red-oranges inspired by Pantone’s 2012 Color of the Year, TANGERINE TANGO.

Like a Day Lily popping up through a garden wall, a bright orange Sephora Pop-Up Store sprouted up last week in the grey cobblestone streets of NYC’s ultra fashionable Meatpacking District (Chelsea West). Cleverly designed to resemble a giant color Fan Guide – a Pantone icon – the store offered a first look at PANTONE Nail Polish, Lip Gloss, Eye Shadow, Blush and more.

How did Pantone and Sephora come to collaborate on a new line of Tangerine Tango-inspired cosmetics? This video shows how the new colors came to be – and how to use them to create an exciting and dramatic personal style.

The Chelsea Pop-Up will be open only through March 30th, so if you fancy a glance, get over there this week.

Left Coasters, you’ll be getting your chance: Sephora is planning a Pop Up Shop in Los Angeles – from April 18th through the 22nd in The Grove, 189 Grove Drive, to be open every day from noon til 9:00 pm.

Pantone-Sephora event announcements can be found on the Pantone Facebook page, and you can join this cosmetics conversation on Twitter: #sephorapantone

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