On March 1st, at a high-profile media and industry event in London’s King’s Place, color company Pantone unveiled the first cloud-based color bank that enables companies to manage color on a global scale.
PantoneLIVE keeps a company’s digital color standards in a secure “ecosystem”, accessible on line by designated production partners instantly, 24/7, from anywhere in the world.
So, for example, the color of a product manufactured in Asia will match the color of its packaging produced in Brazil – and both will match the color of the advertising produced in New York. Color is kept consistent, because all of these production partners are accessing the same digital color bank.
Speed to market is also increased, through digital color communication.
“Keeping brand color accurate and consistent is crucial for success in today global marketplace,” said Ron Potesky, senior vice president and general manager of Pantone. “Not only for building a brand’s presence, but as an assurance of quality and authenticity.”
PantoneLIVE was developed in conjunction with Pantone’s parent company, X-Rite, a leading producer of color measurement and control devices and systems for industry. You can read more about PantoneLIVE on Pantone’s website.
Learn More about PantoneLIVE at: www.pantone.com/live
- 01/12 Theo Chocolate Creates Limited Edition Bar to Commemorate the Pantone Color of the Year 2015 Marsala
- 05/11 23 Years of Color, Love and Pantone: A Mother’s Day Tribute
- 03/24 Artist Edition Covers Now on PANTONE PLUS Products
- 03/18 Updating a classic: Pantone Reboots PLUS SERIES
- 03/07 Pantone Launches “Make It Brilliant”
- 12/17 PANTONE UNIVERSE Colorwear Debuts Color of the Year 2015 Marsala Collection at Art Basel Miami
- 11/05 Pantone’s Fashion Color Report Fall 2014 Bears Fruit at Retail
- 09/24 Bringing Fashion to the People: Le Suite Boutique
- 09/18 Nuprimary: New York City Textile Studio Wins Pantone’s Make it Brilliant℠ Instagram Contest
- 08/25 Fashion Illustrator Marina Gomes Speaks about Winning Pantone’s Make it Brilliant℠ Instagram Contest
- 10/07 The Pantone Color Institute Helps ‘HeForShe’ Select PANTONE 18-1945 Bright Rose as the Perfect Color for Their New Campaign
- 04/29 BK’s Finest
- 01/22 Triumph: 20 Years of The Wu-Tang Clan
- 11/15 Daytripping with Jason Woodside
- 10/11 “Soiled” – Punk Rock, Archaeology, and the Munsell Soil Color Book