Nov18

Neon Racers

by George Vlahogiannis

After a brief romance with pink and sky blue, cycling fashion turned back to its 1980’s day-glo roots. In 2011, neon color was back in the peloton— not just for safety, but for fashion and style. Bicycle makers and cycle-fashion companies alike have accented their product lines with stylish visibility.

Willier Superleggera

Willier bici’s high-end Superleggera sports neon paint on black carbon clearcoat

Gaulzetti Corsa

The American-made Gaulzetti Corsa, available in hi-viz yellow, pink and green (Courtesy of Embrocation)

Crux cyclocrossDiadoras

l. Specialized pulled out all the stops on this coveted two-tone neon Crux cyclocross bike; r. 2011 Tour de France winner, Cadel Evans,  rode to victory in Paris wearing neon-accented Diadoras

Oakley Jawbone sunglasses

Eyewear maker Oakley capitalized on the glowing trend with limited edition Jawbone sunglasses

Italian bikers

Of course, the Italian teams have been wearing neon for years

See also: Bianchista.blogspot.com: Neon and Pantone Fashion+Home Nylon Brights.