After a brief romance with pink and sky blue, cycling fashion turned back to its 1980’s day-glo roots. In 2011, neon color was back in the peloton— not just for safety, but for fashion and style. Bicycle makers and cycle-fashion companies alike have accented their product lines with stylish visibility.
Willier bici’s high-end Superleggera sports neon paint on black carbon clearcoat
The American-made Gaulzetti Corsa, available in hi-viz yellow, pink and green (Courtesy of Embrocation)
l. Specialized pulled out all the stops on this coveted two-tone neon Crux cyclocross bike; r. 2011 Tour de France winner, Cadel Evans, rode to victory in Paris wearing neon-accented Diadoras
Eyewear maker Oakley capitalized on the glowing trend with limited edition Jawbone sunglasses
Of course, the Italian teams have been wearing neon for years