Thirst For Color

by Laurie Pressman

With consumers continuing to thirst for color and play, the artistic use of color is currently showing up in some more unusual places.

Body art, the ultimate in creative style, has risen to new heights of personal expression. Then we have hair care where, just as with face painting, vivid shots of color are are being paired with the more neutral and hot brights shades we are seeing in apparel.

Capitalizing on this trend, world-renowned hair stylist Paul Mitchell has created Inkworks, a range of hair color products and salon color treatments for consumers; and British-based Superdrug introduced a new range of colored hairsprays so you can get color instantly. And of course then we have the company that started it all… Manic Panic!

A version of this post originally appeared in TONES, Pantone’s free online newsletter dedicated to color and style. To view the newsletter or subscribe, click here.