You’ve probably noticed them popping up everywhere recently: the seemingly cryptic black-on-white square made up of lines and boxes known as QR Codes. When scanned with a smartphone, these codes can provide users with a host of goodies: most often web pages, but also videos, search engine results, text messages, tweets, geo-specific maps and more.
But your QR Codes don’t need to live in a boring, monochromatic world! At the recent Graph Expo show in Chicago, we used QR codes in color (PANTONE 144 PC, to be exact) around our booth and in collateral to offer attendees more information and the chance to win an iPad 2. The codes are flexible enough to even allow designs within the code itself, providing new opportunities for presenting branding and engaging the audience.
Banner image: Left – Pantone; Right – Louis Vuitton via Mashable
Mashable shows you how to Create Your Own QR Codes.